AXIS Media and Entertainment - Claims examples
Misappropriation of name/likeness
1.
An advertising agency and its client were sued for an advertisement of the client’s television which featured a photo of a well-known celebrity in one of his famous movie roles. The actor sued for misappropriation of likeness and infringing on his right of publicity.
2.
An advertising agency produces a video spot. The production company secures releases from the talent but fails to maintain those releases on file. One of the actors alleges that the advertisement exceeded the agreed-upon run set forth in the release and brings a claim for infringing upon her right of publicity and for misappropriation of likeness.
Claims examples may be based on actual cases, composites of actual cases or hypothetical claim scenarios and are provided for illustrative purposes only. Facts have been changed to protect the confidentiality of the parties. Whether or to what extent a particular loss is covered depends on the facts and circumstances of the loss, the terms and conditions of the policy as issued and applicable law.
