AXIS Media and Entertainment - Claims examples
Libel
1.
An advertiser publishes an advertisement in which it presents various comparisons with the product of a competitor, declaring that its own product is demonstrably superior without providing data. The competitor sues, alleging trade libel as there is no data supporting the objective assertions made by the advertiser.
2.
A company publishes an advertisement for its services. In that advertisement, it characterizes its services as “the best ever” and “way better than the other guy.” One of its competitors sues alleging trade libel as they believe their services are better.
3.
A broadcaster boasts in an advertisement that it has more listeners than any other radio broadcaster in the area. A competing radio station sues alleging that the published ratings do not support the broadcaster’s claims.
Claims examples may be based on actual cases, composites of actual cases or hypothetical claim scenarios and are provided for illustrative purposes only. Facts have been changed to protect the confidentiality of the parties. Whether or to what extent a particular loss is covered depends on the facts and circumstances of the loss, the terms and conditions of the policy as issued and applicable law.
