AXIS Media and Entertainment - Claims examples
Errors and omissions
An advertiser enters into an agreement to co-brand an advertising campaign with another company. The advertiser takes responsibility for leading up the campaign. As part of that agreement, the ads are supposed to tout both the companies’ upcoming sales events. The advertiser errs in stating the percentage discount of the co-branding company’s sale event, resulting in lower turnout for the sale. The co-branding company sues the advertiser for breach of contract and negligence.
Claims examples may be based on actual cases, composites of actual cases or hypothetical claim scenarios and are provided for illustrative purposes only. Facts have been changed to protect the confidentiality of the parties. Whether or to what extent a particular loss is covered depends on the facts and circumstances of the loss, the terms and conditions of the policy as issued and applicable law.
